Dynamic Pricing

Airlines Embrace AI 'Surveillance Pricing' to Tailor Ticket Costs to Individual Buyers

The largest air carriers in the world are in a race to be the first to develop and implement a new way of calculating airfare: millions of variables analyzed by artificial intelligence down to the personal level of every single customer that logs in to book a ticket. The level of personalization has earned this new airfare pricing software the name surveillance pricing as it is intended to consider every detail of every individual customer down to device type, location, and loyalty status.