
AirlinesJul 12, 10:01 AM
Emirates Launches $2 Billion Fleet and Service Overhaul to Counter Riyadh Air's Surge
Aviation in the Middle East is getting even hotter and has entered its most volatile chapter yet. With the official launch of public ticket sales and scheduled commercial routes by Saudi Arabia's Riyadh Air , the long-standing monopoly of incumbent mega-carriers faces an existential challenge. Backed by the massive financial engine of the Public Investment Fund, this newcomer is entering the market with a baseline expectation of global dominance, targeting more than 100 destinations by 2030.

