Ski Destinations

United Airlines Expands Ski Destination Network with New Boston-Jackson Hole Route

United's ski-country network and Chicago growth show that Scott Kirby's decade-old strategy worked: add useful flights, use bigger planes, rebuild schedule relevance, and loyalty follows. But the data cuts against a simpler brand-love story — passengers may be choosing United less because they love the airline and more because United built the flights, seats, and schedules they actually need.