Choice Privileges Offers Record-Low 45% Discount on Purchased Points
Choice Privileges launches a promotional sale allowing up to 45% off points purchases, reducing prices to as low as 0.57 cents each, the lowest ever seen from the program.
The gist
Choice Privileges points are now available at a historic low price of 0.57 cents each with a 45% discount promo until July 20, 2026.
Choice Privileges has announced a new promotional sale on its hotel reward points starting July 14 until July 20, 2026, offering buyers a discount of up to 45%. This marks the lowest price ever available to purchase Choice points, with some users able to buy points for just 0.57 cents apiece. The promotion applies to purchases of at least 8,000 points and varies between accounts.
The points purchase pricing structure with Choice Privileges is tiered, offering better rates for larger purchases. Under this promotion, customers can buy up to 180,000 points in total per year, which would cost $1,019.70 at the deepest discount rate. This rate is a significant drop compared to the typical cost per point, which ranges from 1.28 cents at the lowest purchase volume to around 1.03 cents for the maximum.
Points purchases are processed through points.com and do not usually qualify as hotel spend for credit card rewards unless the purchase is made using a co-branded Choice Privileges credit card. For other credit cards, users are advised to use a card best suited for meeting spending requirements or maximizing general rewards.
Choice Hotels, with over 7,000 properties and approximately 570,000 rooms worldwide, spans many brands, including Ascend, Cambria, Comfort Inn, Sleep Inn, Quality Inn, Clarion, and Rodeway Inn. However, the loyalty program's point values are most advantageous when redeeming for higher-tier or premium stays, especially since Choice lacks many luxury or aspirational properties.
The award price for hotel stays varies between 6,000 to 45,000 points per night, with some Asia-Pacific locations requiring up to 75,000 points for a single night. Furthermore, Choice has a partnership with Preferred Hotels & Resorts, enabling points to be redeemed at over 500 luxury independent hotels globally, where award rates range from 25,000 to 118,000 points per night, accessible via online booking.
Choice Privileges points do not have blackout dates, and redemptions can be booked up to 50 weeks in advance provided standard room availability exists. Points remain active for 18 months as long as there is account activity, keeping member balances valid for an extended period.
In addition to purchasing points, members can earn Choice Privileges points through transferring several major flexible currency programs, including American Express Membership Rewards, Capital One miles, Citi ThankYou points—with a 1.5:1 conversion ratio—and Wells Fargo points with a 2:1 ratio. This flexibility enhances the program’s appeal by facilitating points accumulation from varied sources.
Though the face value of Choice Privileges points has declined somewhat, the current promotion may offer value for travelers with imminent, specific hotel needs. Buyers are cautioned against speculative purchasing, emphasizing the importance of using points strategically to maximize redemption value at a rate personally estimated at about 0.6 cents per point.
This sale campaign represents the most favorable offer ever extended by Choice Privileges on point purchases, underscoring a rare opportunity to acquire points well below typical rates. The program’s extensive footprint and transfer partnerships make this an especially noteworthy offer for frequent hotel guests and points enthusiasts.
Frequently asked questions
- What is the discount offered in the Choice Privileges points promotion?
- The promotion offers up to a 45% discount on purchased Choice Privileges points, allowing prices as low as 0.57 cents per point.
- What is the maximum number of points one can buy during this promotion?
- Accounts can purchase up to 180,000 Choice Privileges points per calendar year, excluding bonus points, which equals a total cost of $1,019.70 at the discounted rate.
- Do Choice Privileges points expire?
- Choice Privileges points do not expire as long as the account shows any activity such as earning or redeeming points within an 18-month period.
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Lufthansa Group Renames Loyalty Program to Lufthansa Group Miles & More
Lufthansa Group has just announced plans to rebrand its Miles & More loyalty program as… Lufthansa Group Miles & More. While that doesn't exactly roll off the tongue, it seems like a logical enough development. Lufthansa Group Miles & More rebranding details Several months ago, Lufthansa Group announced how it would increasingly use the "Lufthansa Group" branding among its member airlines, to create a stronger central identity . Along those lines, historically Lufthansa Group's Miles & More loyalty program has simply been known as "Miles & More." Now it will evolve to be known as "Lufthansa Group Miles & More," as part of a rebranding that the airline group describes as "distinctive" and "emotional." Yes, adding "Lufthansa Group" to the front really nearly brings me to tears. The Miles & More program will be slightly rebranded In other words, Lufthansa Group is just formally being added to the name of the program. Lufthansa claims that this is supposed to help the program become a unifying loyalty system for the entire group, with plans to update the visual identity by the end of 2026. Lufthansa Group goes on to share that there will be more changes beyond that, but make of that what you will: The program will focus on providing even greater relevance and personalized experiences for members, including in terms of content. This reorientation is encapsulated in the new brand essence, "Moments that move you," which places members and their experiences at the center. Here's how Lufthansa's Chief Commercial Officer, Dieter Vranckx, describes this: "Now that we have launched our new group brand, the next logical step is to integrate select group companies more closely into our brand architecture. This makes their affiliation with the Lufthansa Group more visible and tangible. The repositioning of Lufthansa Group Miles & More demonstrates our group's cohesion while preserving the strengths and identities of our brands. This creates a consistent and compelling brand experience for our customers, partners, and employees across all touchpoints." This is fair enough, but misses the bigger picture I think it makes sense that Lufthansa Group wants to increasingly tie its airlines together in terms of branding, to create a stronger brand identity. That's logical, especially as the group continues to grow, with the recent acquisition of ITA Airways . I imagine this is probably the case for historical reasons, but what I find so odd is that all of the "Group" branding is around the airline Lufthansa. There's no neutral group name, which all airlines belong to. Instead, all the emphasis is on Lufthansa, even though (ironically) that has been the airline group's biggest "problem child," and it's by far the least profitable airline in the group . I suspect things are just that way because we're so used to Lufthansa Group being a thing for decades, but you'd think they'd come up with a more neutral name that still has a brand identity. Looking at Lufthansa Group's two biggest rivals: International Airlines Group (IAG) is the parent company of British Airways, Iberia, Aer Lingus, Vueling, etc. Air France-KLM is the parent company of Air France, KLM, Transavia, and soon Scandinavian Airlines; however, there are reports that the airline group may be looking to rebrand , to be more inclusive, with a possible name along the lines of "the Blue Group," or something Admittedly there's no right or wrong strategy here. International Airlines Group is too generic of a name, if you ask me. Meanwhile if Air France-KLM goes for something like the Blue Group, I think that would probably be the most well thought out of the bunch (though I think it could use more of an aviation theme, to make it clear that it's a group of airlines). Lufthansa is trying to better tie together the identity of its airlines Bottom line The Miles & More loyalty program is rebranding as Lufthansa Group Miles & More. Lufthansa Group is increasingly trying to use the central brand more among its subsidiaries, given that some people may not realize that carriers like ITA Airways and Brussels Airlines are associated with Lufthansa. That all seems logical enough, though "Lufthansa Group Miles & More" is kind of a long name for a loyalty program. For that matter, I still think the overall airline group should get less Lufthansa centric branding. That's obviously not happening, though, given that the airline group is currently rebranding more in that direction. I just hope Lufthansa Group didn't pay consultants too much to come up with that new name and brand identity. What do you make of the Lufthansa Group Miles & More branding concept?
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Airbus to upgrade A321neo with A321XLR wing design and single-slotted flaps
Airbus to incorporate batch of improvements on popular single-aisle model, and test production maturity of some on A320neo line. Airbus is to migrate A321XLR technology – including its revised wing design – to the A321neo, while other enhancements for the single-aisle family will initially be applied to the A320neo before being transferred up to the larger variants. The long-range XLR includes a lighter wing with a single-slotted inboard flap, and this will be incorporated into the regular A321neo, which currently uses a double-slotted design. A321neos will take advantage of a take-off performance improvement system which introduces intermediate flap positions, and works in conjunction with the single-slotted flap arrangement. The changes are part of a package of incremental improvements known as STEP4. A321neos will also benefit from new flight-control laws, the lighter electronic ‘e-rudder’, forward cabin temperature zones, and updated multi-functional runway lights. Head of A320-family development Torsten Hartung says the airframer is putting the "good ingredients" from the XLR onto the popular A321neo platform – the A321neo had a backlog of over 5,600 orders at the end of June. But the STEP4 enhancement will also entail new modifications which Airbus is to apply initially to the A320neo, as a low-risk measure to ensure production maturity before transferring them to the higher-rate A321neo, including the XLR variant. The A320neo will notably receive a new 'cobra' duct for the auxiliary power unit – mounted in the top of the fuselage, and aimed at enhancing cabin air quality – and corrosion-prevention measures such as titanium cabin rails. "The baseline A320neo is the first model to incorporate and prove the new modifications," says STEP leader for A320 family programme development Martin Schnoor. “Where we physically change the aircraft we decided to apply it first on A320neo in order to learn and see how well things are going." Once integration on the A320neo line is smooth, the new modifications will be made to the A321neo and XLR. Schnoor says deliveries of initial STEP4 A320neos are beginning, with the first A321neos and XLRs set to follow after a year. The A320neo has a different wing to the A321neo, but Airbus is ultimately aiming to migrate as many XLR innovations, outside of wing-related changes, to the A320neo as it can. Airbus says STEP4 will also eventually deliver further enhancements across the family, such as cabin-floor reinforcement, to account for changing standards in the weight of passengers and baggage, and a standardised flight data interface and management unit.
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