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ITA Airways' Lorenza Maggio to Succeed Dorothea von Boxberg as Brussels Airlines CEO
Lufthansa Group appoints Lorenza Maggio as new Brussels Airlines chief executive, pending SN Airholding board approval, as Dorothea von Boxberg steps down after 16 months.
The gist
Lorenza Maggio will replace Dorothea von Boxberg as CEO of Brussels Airlines in August, bringing extensive Lufthansa Group executive experience to the Belgian carrier.
Brussels Airlines is preparing for a leadership transition this August with the departure of Chief Executive Dorothea von Boxberg. She will be succeeded by Lorenza Maggio, currently a board member of ITA Airways and chief strategy and integration officer for ITA’s integration into Lufthansa Group. This appointment reflects a continued strategic alignment of Brussels Airlines within the Lufthansa Group's airline portfolio.
Von Boxberg assumed the top role at Brussels Airlines in April 2023 after leading Lufthansa Cargo as its CEO. Her tenure at Brussels Airlines lasted just over a year before she elected to step down voluntarily, with her last day set for August 31. Lufthansa Group confirmed her departure as being at her request, indicating a personal decision rather than organizational restructuring.
Lufthansa Group's supervisory board has selected Lorenza Maggio to take over as the head of Brussels Airlines, subject to the approval of SN Airholding's board, the Belgian carrier's parent company. Maggio’s start date is yet to be finalized, but the announcement signals a swift succession plan to maintain operational continuity.
Maggio brings a broad portfolio of experience within the aviation sector, particularly from her time at Lufthansa Group. Her previous roles include vice-president sales for Europe, the Middle East, and Africa, providing her with substantial regional market insight. She also served as managing director of LSG Group, Lufthansa's catering subsidiary, showcasing her versatility within airline-related businesses.
Currently, Maggio plays a pivotal role at ITA Airways, overseeing the strategy and integration efforts as the Italian carrier becomes part of the Lufthansa Group's network. This experience is expected to be highly valuable in managing Brussels Airlines as an integrated hub airline within the group. Her proven track record in managing complex integrations and strategic development underscores her suitability for the Brussels Airlines leadership role.
Dieter Vrancx, Lufthansa Group’s chief commercial officer, emphasized Maggio's accomplishments and international experience within the airline industry. He praised her familiarity with various leadership roles across Lufthansa Group companies and highlighted her capability to lead Brussels Airlines strategically within the group’s wider network.
The London-based Brussels Airlines operates as an important regional hub for Lufthansa Group in Belgium, connecting European and African markets. The appointment of Maggio, who has a strong integration background, could indicate a focus on strengthening Brussels Airlines' positioning within the group’s strategic framework and enhancing operational synergies.
As Brussels Airlines transitions leadership, the airline aims to continue expanding its hub functions and align closely with parent company Lufthansa Group’s vision. The arrival of Lorenza Maggio is expected to bring continuity and experienced strategic guidance during this next phase of the airline's development within an increasingly competitive European aviation landscape.
Frequently asked questions
- Who is set to become the new CEO of Brussels Airlines?
- Lorenza Maggio, currently a board member of ITA Airways and chief strategy and integration officer for ITA’s integration into Lufthansa Group, is the selected candidate to lead Brussels Airlines.
- When will Dorothea von Boxberg leave her position as Brussels Airlines CEO?
- Dorothea von Boxberg will step down from her role as Brussels Airlines CEO at her own request on August 31, 2026.
- What experience does Lorenza Maggio bring to Brussels Airlines?
- Maggio has extensive experience within Lufthansa Group, including previous roles as vice-president sales for Europe, Middle East and Africa, managing director of LSG Group, and overseeing ITA Airways’ integration into Lufthansa Group.
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