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ProMedia Group acquires Dutch Reismedia to enhance aviation and travel media presence
ProMedia Group expands its aviation and travel media portfolio by acquiring Reismedia, strengthening its footprint in Dutch-speaking markets alongside FlightGlobal.
The gist
ProMedia Group broadens aviation media reach with Reismedia acquisition, solidifying position in European aviation and travel sectors.
ProMedia Group has expanded its footprint in the travel and aviation media landscape with the acquisition of Reismedia, a well-established Dutch publisher specializing in aviation and business travel sectors. This move follows ProMedia’s earlier 2026 acquisition of FlightGlobal, a globally recognized aviation news platform, further consolidating the group’s position in the international aviation media market. By integrating Reismedia’s portfolio, ProMedia strengthens its presence specifically in Dutch-speaking regions, broadening its reach to a wider audience within aviation and business travel industries.
Reismedia brings a strong portfolio of renowned brands, including Luchtvaartnieuws, Zakenreisnieuws, Reisbizz, and Triptalk, which have served the Dutch aviation and travel communities for over 25 years. These publications, supported by online platforms, newsletters, job boards, and events, cater to industry professionals and decision-makers as well as travelers. With 12 employees currently working at Reismedia, all are set to join ProMedia, reinforcing the group’s expertise and operational base in the Netherlands.
Arie van Dijk, CEO of ProMedia Group, emphasized that aviation and travel represent strategic growth markets for the company. He highlighted how the acquisition of FlightGlobal earlier this year laid the foundation for an international media platform recognized for its authoritative journalism in aviation. The addition of Reismedia complements this by providing localized content and networks in Dutch markets. Van Dijk noted the importance of combining strong brand portfolios and extensive industry networks to serve professionals and businesses more effectively across these sectors.
Rob Somsen, founder and managing director of Reismedia, viewed the acquisition as a natural progression for the company. He cited the complementary nature of the two organizations, both committed to delivering high-quality trade and consumer information alongside valuable networking opportunities. Through the partnership, Reismedia gains access to broader expertise and international resources, while contributing its market knowledge and specialist experience to the larger ProMedia Group.
Reismedia’s brands have built reputations for independence and authoritative reporting over its two and a half decades of operation. Publications like Luchtvaartnieuws target the Dutch aviation industry, while Zakenreisnieuws focuses on business travel news and trends. Reisbizz and Triptalk further address consumer travel and user engagement. This diversity within the portfolio allows ProMedia to leverage multiple touchpoints to reach a broad range of stakeholders within aviation and travel.
ProMedia Group itself operates across several specialized sectors including aviation, transport and logistics, maritime, and industry. Its holdings include trade media brands, data platforms, and events, supported by over 225 employees across offices in Rotterdam, Antwerp, and London. The acquisition of both FlightGlobal and now Reismedia signals the group’s intent to become a leading force in aviation and travel media on both international and regional levels.
The aviation and travel sectors have experienced significant digital transformation and market shifts in recent years. By acquiring Reismedia, ProMedia is positioning itself to capitalize on these trends through a broader, more integrated media offering. The enhanced portfolio balances global reach with strong local market specialization, reflecting evolving customer demands for industry news, data intelligence, and networking opportunities.
Combining Reismedia’s local expertise with FlightGlobal’s global platform could also facilitate cross-market collaboration, enrich content quality, and expand advertising and event opportunities. Industry professionals in the Dutch-speaking market will now access a more extensive range of aviation and travel information and services under one umbrella. This consolidation reflects a wider trend in trade media toward integrated, multimedia platforms that serve niche sectors at multiple levels.
With this acquisition, ProMedia Group solidifies a multi-national presence in aviation and business travel publishing, equipped to meet the informational and networking needs of industry leaders and decision-makers. The move strengthens media offerings as aviation and travel industries recover and adapt following a difficult period marked by pandemic disruptions, marking a notable strategic expansion in European aviation media.
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