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Qatar Airways and Emirates aircraft parked at a major Middle East airport with blue sky background

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AirlinesBy The Touch & Go EditorialPublished Jun 18, 2:15 PM3 min read

Qatar Airways and Emirates Strategize to Rebuild Networks After Iran War Disruptions

Qatar Airways has restored 85% of its pre-war routes and appointed new executives, while Emirates offers conflict-related travel insurance to reassure passengers.

The gist

Qatar Airways nears full network recovery with new leadership; Emirates introduces conflict insurance to lure travelers back.

Continuing coverage

All Qatar Airways

The ongoing fallout from the Iran war severely impacted Gulf carriers, notably Qatar Airways and Emirates, through extensive airspace closures that grounded many flights and forced route diversions. Now, these airlines are focused on reclaiming lost market share by restoring their networks and introducing new initiatives to rebuild traveler confidence amid regional instability. Qatar Airways has announced it has successfully reinstated approximately 85% of the flights it operated before the conflict began, signaling a significant rebound in operations from its Doha base.

As of mid-June, Qatar Airways operates around 140 daily departures to over 160 destinations worldwide, marking a near return to its pre-crisis service footprint. To foster this growth and enhance customer focus, the airline has introduced two key executive appointments. Abdulla Ali, previously senior vice-president of ground services, has been elevated to chief operating officer. Meanwhile, Calum Laming, formerly British Airways' chief customer officer, will assume Qatar’s chief customer officer role. Both executives are set to start on 1 November, reporting directly to Group chief executive Hamad Al-Khater.

Concurrently, Emirates, headquartered in Dubai, is addressing passenger hesitation caused by the geopolitical risks through a tailored travel insurance offering. The airline has launched a comprehensive policy in partnership with Travel Guard that includes robust medical coverage related to conflict, provides for airline-managed hotel stays if disruptions occur, and extends complimentary rebooking on other carriers' flights during conflict-induced cancellations. This policy applies irrespective of government-issued travel advisories, aiming to reassure travelers booking through Emirates' platform.

The Emirates insurance initiative was developed in response to customer feedback indicating strong travel demand paired with concerns about insufficient coverage during conflict situations. Emirates president Tim Clark emphasized that the new insurance product fills a notable gap in the market, offering enhanced protections aligned with current traveler needs. This move reflects the airline’s proactive strategy to maintain passenger volumes through Dubai, a critical connecting hub affected by restricted Middle East airspace.

Meanwhile, Abu Dhabi-based Etihad Airways is also expanding its capacity this summer by 10% compared to the previous year and has rolled out complimentary medical travel insurance covering 15 days in the UAE for internationals, valid from July through December. Alongside these measures, Etihad launched four new routes between early and mid-June, connecting to Krakow, Palma de Mallorca, Damascus, and Zanzibar, extending its global reach even amid regional uncertainty.

Industry insiders express optimism about the Gulf carriers’ ability to recover swiftly from the operational setbacks induced by the Iran conflict. At June’s IATA AGM in Rio de Janeiro, Kamil Al-Awadhi, IATA’s regional vice-president for Africa and the Middle East, remarked that the quality of airlines and airports in the region positions them well for restoration of passenger traffic within a matter of months. He noted, however, that regaining full pre-crisis levels will require deliberate effort to attract those customers back.

Further insight comes from KLM’s chief executive Marjan Rintel, who highlighted that customer loyalty tends to wane over time, making price competitiveness a strong driver for airline choice. During the Middle East airspace restrictions, many travelers shifted away from Gulf carriers due to reduced flight availability and perceived risks. Rintel observed that within a year, as memories of the disruption fade and if Gulf airlines offer attractive fares and ample seat capacity, passenger traffic ahead of the Iran war levels should rebound substantially.

The approach by Gulf airlines to counterbalance route closures and conflict-associated hesitancy with network restorations, leadership changes, insurance innovations, and new route launches illustrates a multifaceted recovery strategy. Success hinges on maintaining operational reliability while addressing passenger concerns about safety and disruption, crucial factors in this geopolitically sensitive environment.

This recovery process underscores the ongoing volatility faced by carriers in the Middle East and the imperative to adapt swiftly to regional crises through both operational agility and customer-centric initiatives. The reinstatement of routes and introduction of specialized insurance policies may become reference points for other airlines navigating conflict-induced interruptions in the global air transport network.

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