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WestJet Boeing 737 MAX 8 climbing above clouds on transatlantic flight at sunset

Image: SounderBruce · CC BY-SA 4.0 · via Wikimedia Commons

AirlinesBy The Touch & Go EditorialPublished Jun 26, 8:51 AM3 min read

WestJet Expands Transatlantic Reach with 2026 European Route Additions

WestJet significantly grows its European presence in 2026, introducing eight new Boeing 737 MAX 8 routes from multiple Canadian cities to diverse European destinations.

The gist

WestJet boosts its European network in 2026 with eight new transatlantic routes primarily served by Boeing 737 MAX 8s across Canada.

Continuing coverage

All Transatlantic

WestJet is extending its transatlantic network in 2026, adding eight new routes connecting Canadian cities with European destinations using the Boeing 737 MAX 8 aircraft. This expansion pushes WestJet’s total European route offerings to about 26, marking the largest footprint the airline has ever had on the continent. The new services are spread across four Canadian gateways — Toronto, Halifax, Edmonton, and Winnipeg — reflecting WestJet's decentralized approach to connecting North America and Europe.

Toronto Pearson International Airport continues to grow as a vital European hub for WestJet. The airline now connects Toronto directly with Glasgow and Cardiff in the United Kingdom, as well as Ponta Delgada in the Azores. Notably, the Toronto to Cardiff flight is WestJet's longest Boeing 737 MAX service at nearly 3,000 nautical miles, making it North America's sole nonstop air link to Wales. This strategic move underscores WestJet’s interest in serving more niche markets where a widebody aircraft might not be economically viable.

Halifax Stanfield International Airport has experienced a surge in European route expansion, cementing its role as a key transatlantic gateway. Beyond the addition of flights to Lisbon, Madrid, and Copenhagen for the summer of 2026, WestJet’s schedule from Halifax includes established services to Amsterdam, Barcelona, Dublin, Edinburgh, London Gatwick, and Paris Charles de Gaulle. This expanded European connectivity provides Atlantic Canadians with unprecedented direct access to a broad array of European capitals and major cities.

WestJet also launched new transatlantic services from Edmonton and Winnipeg to Reykjavik Keflavik. These routes, operated exclusively with Boeing 737 MAX 8 aircraft, open up an important northern Atlantic bridge for passengers traveling between western Canada and Iceland. For aviation enthusiasts, these flights represent some of the longest regularly scheduled single-aisle transatlantic routes operated by North American carriers.

While the Boeing 737 MAX 8 has become the aircraft of choice for WestJet’s lower-capacity transatlantic routes, Calgary maintains its status as the hub for the airline’s Boeing 787 Dreamliner operations. From Calgary, WestJet offers long-haul widebody flights to prominent European hubs including London Heathrow, Paris, Rome, Barcelona, Dublin, and Edinburgh. These Dreamliner services provide passengers with the traditional long-haul experience, featuring lie-flat business class seats and greater seating capacity.

WestJet’s use of the Boeing 737 MAX 8 for transatlantic flights is an industry-leading example of narrowbody aircraft leveraging improved fuel efficiencies and extended range capabilities. By deploying these aircraft on routes where passenger demand does not justify larger widebody jets, WestJet can operate economically viable direct flights to smaller European cities, a strategy that has enabled the airline to become one of the foremost narrowbody transatlantic operators globally.

The airline's broader philosophy avoids funneling all European traffic through a single hub. Instead, towers of network connectivity emerge at multiple cities, including Toronto, Calgary, Halifax, Edmonton, and Winnipeg. Each locale hosts a distinctive roster of European routes tailored to their geographic strengths and regional demand, offering more direct options to passengers throughout Canada.

WestJet’s extensive order book for new Boeing aircraft, including the anticipated Boeing 737 MAX 10 entering service from 2027, positions it for further growth on international routes. Coupled with an expanding fleet of Boeing 787 Dreamliners, the airline is well equipped to add both capacity and range capabilities. The strategy focuses on underserved and niche transatlantic markets, deliberately carving out routes with less competition from larger North American carriers.

By targeting a blend of narrowbody and widebody deployments across a diverse set of Canadian departure points, WestJet has achieved a remarkably dispersed yet robust transatlantic network. Its 2026 summer schedule exemplifies this approach, highlighting the airline's commitment to connecting multiple Canadian regions with a broad array of European destinations directly and efficiently.

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Report: Air Canada Selling $2 Billion Aeroplan Stake To Blackstone
AirlinesAug 11, 10:44 AM

Air Canada Nears $2 Billion Deal Selling Minority Aeroplan Stake to Blackstone

Bloomberg is reporting that that Air Canada is nearing a deal to sell a minority stake in its frequent flyer program to Blackstone, in order to fund new planes, aircraft interiors, etc. Will this have any implications for program members? Blackstone to take $2 billion stake in Aeroplan Blackstone is reportedly very close to investing $2 billion in Air Canada's Aeroplan loyalty program, in exchange for a minority stake (there are some reports that this would be for a 20% stake, though I don't see that in the initial reporting). Some Canadian funds are set to invest in Aeroplan at the same time, and an announcement could be made in the coming days. It's not unusual to see airlines looking to raise cash. In this case, Air Canada is looking to raise money to buy new aircraft and to invest in the interiors of existing planes. Obviously the airline is under financial pressure, given the impact that increased fuel costs are having on the industry. There's certainly precedent to airlines using their loyalty programs for financing. At many airlines, loyalty programs are by far the highest margin aspects of the business, and the programs often make up a majority of the value of an airline. During the pandemic, the "big three" carriers in the United States raised more than $25 billion through debt deals that used loyalty programs as collateral. Keep in mind that this wouldn't be the first time that Air Canada is looking to outside firms to invest in its loyalty programs. Air Canada went into bankruptcy protection in 2003, and in 2005, the loyalty program was listed as a separate company, which was later renamed Aimia. So for a long time, Aeroplan was a completely separate, publicly traded company. The relationship between the two companies eventually soured, and in 2017, Air Canada announced it wouldn't renew its contract with Aimia, and would instead start its own competing loyalty program. Eventually the company agreed to sell Aeroplan back to Air Canada for $450 million CAD ($323 million USD) in cash, plus the assumption of certain liabilities. Air Canada is close to selling a $2 billion stake in Aeroplan Should Aeroplan members be worried about this? Broadly speaking, outside investment firms getting involved in businesses (whatever they may be) typically doesn't lead to an improved experience for customers. They want margins to be as good as possible, often at the expense of trying to promote the overall brand. It's one thing if Air Canada were just using its loyalty program as collateral for financing, but it sounds like Blackstone is actually taking a stake in Aeroplan, so may have a bit more say. Do I like the sound of this? No. At the same time, this isn't something I'd be overly worried about. Ultimately we're talking about a minority stake. And honestly, in terms of value for members, I'd argue that Aeroplan was actually at its best when it was a fully separate company. Now, the lack of broad value nowadays isn't the fault of Air Canada leadership, but instead, reflects how the miles & points world has evolved , especially with airlines increasingly limiting award space to members of their own frequent flyer program, and not making it available to members of partner frequent flyer programs. Aeroplan just isn't the Star Alliance award booking powerhouse it used to be, and that's because no program is that way anymore — you really often have to use each individual loyalty program to find availability. Aeroplan just isn't as useful for redemptions as it used to be Bottom line Air Canada is reportedly nearing a deal to sell a minority stake in the Aeroplan loyalty program to Blackstone for around $2 billion. So while the program wouldn't be fully spun off, it would have outside investors that would presumably have expectations of getting some level of return. Going back nearly a decade, Aeroplan was fully spun off, and was owned by Aimia, only to then have Air Canada buy the program back at a huge discount. While I never like the sound of outside investors coming in, I wouldn't expect there to be too many implications here, quite frankly. What do you make of Blackstone investing in Aeroplan?

Simple Flying's Flight Tracker Now Makes Finding Live Flights Even Easier
AirlinesAug 11, 5:44 PM

Simple Flying enhances Flight Tracker with cleaner interface and new features for easier live flight viewing

Since launching in May, the Simple Flying Flight Tracker has established itself as an essential tool for aviation enthusiasts, frequent flyers, and industry professionals seeking real-time global airspace data . Built to provide a clean, informative window into global flight movements, the platform bridges the gap between complex transponder data and an accessible, user-friendly interface.

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